Your customers are looking
for you right now.
Can they find you?
Being active on social or running ads isn't the same as being visible to the people ready to buy.Real visibility is what turns "I saw your post" into "I found exactly who I needed." That's the gap most marketing never closes — and it's the one that turns into leads and sales.
We call it The
Invisible-to-In-Demand System™
The Reset Guide's Invisible-to-In-Demand System™,
powered by the UCPA Method™
(Uncover, Clarify, Position, Amplify), helps service-based and local businesses get clear, get visible, and get found.
Does your business feel invisible online?
You're running ads, but the people who need you most never see them
You're posting consistently, but you're invisible to anyone not already following you
You've invested in marketing before and still can't say whether the right people ever found you
You're ready to spend more, but you want proof it'll reach people who actually buy — not just impressions
None of that means your offer isn't good.
It means your strategy needs a reset.
15.18%
That's the click-through rate we've achieved on campaigns where the industry average sits at 1.5%.
Not because we got lucky — because the right people actually saw it, and what they saw was aligned enough to act on.
Results vary by business and scope — but that's exactly why we take the time to understand yours before we recommend anything.
We're The Reset Guide.
A boutique creative strategy and digital marketing agency built for service-based & local businesses ready to stop guessing and start being seen by the people who actually buy. We're not freelancers selling hours — we're results-driven strategists, backed by 9+ years of real business building experience.
Dondella & Monica Co-Founders
We work through our signature UCPA Method™ to get your strategy, messaging, and visibility all working together the way they should.
What is the Invisible-to-In-Demand System?
The Invisible-to-In-Demand System™ is The Reset Guide's signature creative strategy framework that helps service-based and local businesses turn visibility into real leads and sales through the UCPA Method™.
Who is it for?
This system is built for service-based and local business owners who see themselves in situations like these:You've relied on referrals and word of mouth, and you know you need another way to bring in leads
You need more clients, but you don't have hours to spend figuring out social media every day
You want to run ads, but you're worried about wasting money without knowing if they'll actually work
How does the UCPA Method work?
The UCPA Method™ is the four-step process behind the System — here's what happens at each stage:
Uncover → Find what's actually blocking results
Clarify → Get your message tight and clear
Position → Put you where the right people can find you
Amplify → We run the ads that turn visibility into leads
How do I get started?
Every engagement starts the same way — with a free Creative Strategy Audit where we figure out exactly where you stand and what the System looks like for your business.
What are the ways to work with
The Reset Guide?
We offer five packages, starting with a $750 Google Business Profile setup, so you can start your business is right now.
Not sure which one fits? Book a Creative Strategy Audit and we'll help you sort it.
Get Found Locally
Before anyone can choose you, they have to find you — and for local businesses, that search almost always starts on Google. Get Found Locally is a $750 project that builds out your Google Business Profile from the ground up: the details Google and your customers both need to find, trust, and choose you.
Google Business Profile setup/claim & optimization — category selection, service area or address, hours, attributes, complete business description
Photos & videos — logo, storefront/interior, team, work-in-progress shots (customer provided)
Products/services menu — listed with descriptions and pricing where relevant
Google Posts — initial batch of posts at launch to show the profile is active
$750 total due at setup.
Local Lead Engine
You don't have to run ads to get noticed locally! What you really need is a consistent flow of content that puts you in front of the right people, along with a way to capture their interest when it happens. Local Lead Engine is a $1,500, 30-day package that builds both: a month of content to keep you visible, plus the lead magnet, landing page, and email system to turn that interest into an actual list. Works whether your customers find you down the street or online.
Everything in the Get Found Locally Package
30 days of content — a month of social posts to build organic reach and keep your profile active
We build one lead magnet — a checklist, guide, or quote calculator built around a decision your buyer's already trying to make (e.g., "5 Questions to Ask Before Hiring a [Service]"), delivered on opt-in
We build your landing page — one dedicated page matching your lead magnet's promise: headline, proof points, one clear CTA, embedded and mobile-first
We set up your email system — ESP and list setup, a welcome sequence off the lead magnet opt-in, and basic segmentation (new lead vs. past customer)
$1,500 total — $750 setup - $750 at day 15.
The Visibility Engine
You don't need more scattered marketing — you need one sequence that actually works together. The Visibility Engine is a $2,500, 60-day engagement built in two phases: first, we run your personalized visibility guide, refine your messaging and bio, build or refine your ideal client profile, and prime your social presence with 30 days of curated content plus a 5-email nurture sequence.
Then we run your engagement ads for the back half — using everything we just primed — plus lead generation, a creative brief, and a 60-day roadmap to keep it moving after we hand it back.
Personalized visibility guide
Optimized bio
Refine messaging
Build or refine your ICP
30 days of content (social priming)
5-email nurture sequence
We run your engagement ads*
Lead generation
Creative brief
60-day roadmap
$2,500 total — $500 setup, $500 at kickoff, $1,500 at day 30.
*Ad spend billed separately.
How do you get your business
found by AI?
Not sure where you stand with AI tools yet?Find out in 90 seconds. The In-Demand SEO Index checks whether ChatGPT, Claude, and Perplexity already know who you are — or if you're invisible to all three.
Want the how-to first? Browse our free guides.
The AI Authority Build
Getting ranked isn't the same as getting recommended. When someone asks ChatGPT, Claude, or Perplexity who to hire, you want to be the name they say — not just a link on page one. The AI Authority Build is a $2,500, 90-day, done-for-you engagement: we fix your foundation in the first 30 days, then spend the next two months building the content and citations that push your score higher — with a re-score and report at day 30 and day 60, and a final re-score, results report, and results call at day 90.
AI Mention Audit — your starting score
Google Business Profile reviewed and corrected
NAP consistency fixed across directories
Website pages rewritten for AI readability
LinkedIn business page created or updated
First sort-quote content piece published
Yelp and Apple Maps listings filled out
Google review request campaign sent
Additional industry directory listings added
Press release or feature placement submitted
Referral partner or association mention pursued
Podcast or guest content opportunity pursued
Knowledge graph presence checked
*$2,500, one-time. Scored 0–30 across 4 tiers:
Not Visible → Emerging → Visible → Authority.
AI Visibility Playbook
You don't need another generic checklist — you need a clear system you can actually run yourself. The AI Visibility Playbook is $1,297: we start with a call to walk you through the process and your worksheets, then you use them to diagnose your own site and build your plan. You walk away knowing exactly what to prioritize, and how to keep building after we're done.
Your own AI Mention Audit — the same scoring system as our done-for-you clients, so you can track your progress the same way
A foundation check — so search engines and AI tools can actually find and understand you
The quick wins: profile consistency, directory opportunities, a stronger review presence
Guidance for content that answers real questions, in plain language
A technical checklist explained step by step — no dev background required
A monthly tracking template, so you can keep watching your progress after we're done
*$1,297, one-time.
Testimonials
Here's what it sounds like when visibility turns into real clients.
I reached out to ask for some help on how to maximize my profits and target the right audience. They gave me all that I needed in order to run my business smoothly. They are very open and helpful. I just so appreciated it!
Dominique
"What impressed me most was how this tool captured the real challenges, thought process, and emotions of my ideal client. It gave me a much clearer picture of who I'm speaking to and immediately influenced how I'm thinking about my messaging, offers, and content."
Waniesha R.
Leadership Development & Operations Consulting
Okay so I work a 9-5 in payroll AND I have my own insurance sales business but honestly I've always felt like neither one was fully it for me. Like I knew I had more to offer I just couldn't figure out what that looked like. I did this not even knowing what I was going to get out of it and it literally opened my eyes to a whole other direction. The client it built out? That's not my insurance client. That's the person I actually feel called to help. I think I've been looking for this without even knowing what I was looking for
Neicy T.
FAQ's
How much does this cost?
It depends on what you need — our engagements range from $750 for a focused local visibility push to $2,500 for a full 60- or 90-day build. The Creative Strategy Audit is where we figure out exactly what fits, so you're never guessing or getting a one-size-fits-all quote.
How long does this take?
Most engagements run 30 to 90 days with a clear finish line — no open-ended retainers, no indefinite contracts. You'll always know exactly what you're getting and when it's done.
What if ads haven't worked for me before?
That's exactly why we don't start with ads. We start with the Clarify phase — getting your message and audience right — before a single dollar goes toward media spend. Running ads on a strategy that isn't ready yet is the fastest way to waste money, so we fix that first.
What happens on the call?
It's a free, no-pressure conversation — not a sales pitch. We'll look at where you stand today, talk through what's actually holding your marketing back, and walk you through what the System would look like for your business.
Not ready to book yet?
Start here.
Our free guides explain marketing in plain language, with no jargon and no sales pitch. They cover messaging, getting clients, ads, and being found online.